hashtag #psych
@timoreilly
Tim O'Reilly is one of my biggest role models in the digital space. When I grow up, I want to be like him. I've seen him speak a number of times at the Web 2.0 conference.
I didn't really learn anything new from this talk, but it just reiterates why I love what I do and the career that I'm in. If anything, it reminded me to think more about innovation and not to chase the $$dollar.
Do interesting work for interesting people and chase the idea not the money come up all the time at conferences and sessions that I attend. For those who have "made it" in the industry, this is easy for them to say. I like to think I do interesting work for interesting people most of the time, but let's be honest this doesn't pay the bills 100% of the time. Its a great goal to have and I hope someday to have that luxury.
Innovation happens when people are having fun. This is a great reminder to love what you do and have fun at it. I've been in corporate environments and most of them have not been fun. Its process this, process that..fill in this form and wait. Luckily John Risdall's moto is "it's a party". We have fun here at Risdall Marketing Group, and I truly believe that is why we do good work.
Tell stories+make heroes+be inclusive+truth=good brands. This is a new take on what everyone says about brands. Most people say that you no longer own your brand, consumers do. But if you do tell stories, make heroes, be inclusive and our transparent then you can help build a good brand and give your audience everything it needs to create a great brand.
Big ideas need to belong to everyone, think open source. Why not tap into your consumers and your competitors consumers and ask them for ideas or listen to the social media space to glean ideas from conversations people are having about your brand? You can't rely on your own people to sit in a room and come up with big ideas, that's old thinking.
"If I suddenly owned Microsoft, I'd quit like Gates did & go do something interesting" This is a quote from O'Reilly.
Ronald Regan is the father of foursquare. Why? He opened up GPS to the masses
and allowed companies to use it to create consumer devices and applications. If GPS was never opened, we wouldn't have location based services.
@jaredroy
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