@KellyRFeller Social Contests: Brand Builders or Lazy Marketing?#lazymktg
RT @lauribauer: Buddy Media, Vitrue, Offer Pop, Wildfire are co's that offer contest support.
The Wah Report: Social contest checklist #lazymktg:http://bit.ly/eaG9TK
don't let the users decide the winner of a contest. Have a celebrity judge. Otherwise you'll need background checks, etc.
The Wah Report: Social media contest best practices #lazymktg:http://bit.ly/g9yojb
For FB contests, can't require a wall post or to put something in status update: (@KellyRFeller says check rules) #lazymktg
“@johngarcia: Differences: A SWEEPSTAKES chooses a random winner. A CONTEST mean outcome will requires skill. #SXSW#LazyMktg”
UGC best contest practices: awareness, submit, filter, public voting, winner #lazymktg
Sweepstakes winners are random, contests are not random for choosing winners #lazymktg
Facebook guidelines for contests #lazymktg yfrog.com/h7dzugmj
The Wah Report: Facebook guidelines #lazymktg: http://bit.ly/ieHaY5
Legal considerations for #socialmedia contests:http://twitpic.com/49sb5g @kellyrfeller #lazymktg #sxsw
Good advice: Contract with outside agencies who specialize in contest admin #lazymktg
Celebrity judges will increase engagement in contests #lazymktg
Reach out to key influencers before contest to broaden exposure#lazymktg
release, publicity, gen conditions, limits of liability, disputes, entrants per info, winner list Contests must have #lazymktg
contest guidelines: eligibility, who is sponsor & admin of contest, timing, how to enter, drawings, prizes
Incorporating social giving to a nonprofit into contests can increase interest #lazymktg”
just because you wouldn't do that for a contest, it doesn't mean your fans won't #lazymktg
Example of a deep engagement #socialmedia campaignhttp://twitpic.com/49s4ap #lazymktg
Here's the winning video from the Sonic the Hedgehog 19th Birthday contest - http://youtu.be/48zUHUNFWr4 #lazymktg #sxsw
Deep engage: Doritos Pepsi MAX ad submission. Participants asked friends to vote. #lazymktg
@Kellyrfeller "Partnering is one of the best things you can do when running a social media contest." #lazymktg #SXSW
Med engage ex: flip cams given to aud to share their ideas about the new product. Could keep flip cam. #lazymktg
Three levels of engagement in social contests: low, medium, high. Categorization depends on level of action required to enter.#lazymktg
Interactive #socialmedia contest: http://twitpic.com/49s1gr@kellyrfeller #lazymktg
Create contests to encourage use of product to create deeper levels of engagement #lazymktg
Require audience to internalize product info in retweet #lazymktg
Add in component of contest where fan says WHY they want the prize/product #lazymktg make fans put RT in own words
Levels of engagement: http://twitpic.com/49rzuu @kellyrfeller#lazymktg #sxsw
Intel: "RT to win contests are not popular with the IT crowd"#lazymktg"
“@nickonbiz: 2nd category of social contests are things like content or event treasure hunts. #lazymktg
“@nickonbiz: Three levels of social contests. Low: things like retweets to win. Good for little known brands #lazymktg
3 levels of contest engagement 1) Low: "retweet 2 win" 2) Medium: "treasure hunt" 3) High: require real-life activity #lazymktg #sxswi
6 hours ago
how brands respond to Facebook attacks session #fbattacks
@lazerowp @ekaterina @lpt @bryanperson How brands respond to#fbattacks
Don't engage anti-brand pages, unless its misinformation#FBAttacks
“@mlxa: Regardless of how tempting it may be, don't follow the conversation off of your fb page Don't give them the satisfaction#FBAttacks
don't engage with a hate fb site as your brand..if its not on you page, don't do it #fbattacks
having a welcome tab with a call to action to "like" your page, can double your conversion rate #fbattacks
if you create a non-fan FB landing page that says "like us" it will dramatically increase conversion #fbattacks
RT @gpelz: Prepare an explanation for the day that a senior leader sees a negative comment on the FB page & wants to take it down#fbattacks
0.02% of posts on Facebook make it into news feeds according to @ekaterina #fbattacks
Love this! Facebook wall ground rules: "Allow the good, the bad, but NOT the ugly." #fbattacks #sxsw
Negative comments on Facebook are OK - they allow you to answer questions, learn ab/ concerns & show how well you can handle.#fbattacks
if you have to rally your fans to take back your page, you are #failinglet it happen organically #fbattacks
Intels guidelines - leave the good and bad, but not the ugly. (again profantiy or attacks) #fbattacks
Eventually there will be a company that goes out of biz b/c of something that's exposed on FB #fbattacks
If facebook can overthrow a govt, they can overthrow your company#fbattacks
"Facebook is building this airplane as they fly it." - @lazerow#FBattacks
7 hours ago
FYI, #SXSW folks: @USATODAY also has common sense, detailed community rules for FB. usat.ly/FBrules #FBAttacks
Fans can post the good, the bad, but not the ugly @ekaterina#fbattacks
create fire drills for social media attacks...prepare before it happens#fbattacks
Have a terms of behavior guide, plan ahead of time. Post it on your page. Let them know what's coming. #FBAttacks #sxswi @lpt
if you are going to remove posts or direct responses to a certain medium, you better have a policy in place that explains this#fbattacks
Look for patterns in posts as an alert that something might be going wrong #fbattacks
Decide what permission you want your fans to have, be open about it and follow through. #fbattacks #sxswi
Intel turned off the ability for fans to post on FB wall & moved conversation to their blog #fbattacks”
@Dell has converted 36% of social complaints into positive sentiment #fbattacks
nestle had an intern managing their FB page during their crisis #fail#fbattacks
how to set up a listening dashboard www.risdall.com/listen#fbattacks
Your role as a community manager during an attack is to maintain order and balance on page #fbattacks
at one point do you shut down comments on your FB page?#fbattacks
The @chrisbrogan article referred to by @lazerow at #fbattacks. The anatomy of a social media policy: ow.ly/4eQQn #SXSWi
"A listening tool can provide an early indication that an attack is coming" #fbattacks @VSDieguez
Organizational change is needed to setup policy for dealing with facebook/social attacks/feedback #fbattacks
@lpt: at Dell, pr, social and cs coordinate everything - interacted with over 5k complaining customers - 36% turned to positive#fbattacks
do you have word filters and phone updates for realtime FB wall updates from your page? #fbattacks
get your policies in place prior to a FB attack. An inaction is an action #fbattacks
Dell worked with 5,000 customer service issues through their FB last year. - @LPT #fbattacks
“@cbetancourtPR: Recent #fbattacks cases: Nestle, Peta, Capri Sun, Politicians, US Navy. Some organized attacks, some just angry ppl.
When people are angry, the simple click of a Like button lets them leave their comments #FBAttacks
Check in 2 check out: mobile audience behavior in 2011 #cin2cout
#cin2cout Bump's @jakemintz "40% of their users reject push notifications" #SXSW”
If you create functionality realated to location then you're creating context and that's the personalization users want #cin2cout #sxsw
It's hard to get the content noise level down to where it's valuable.#Cin2Cout
Andrzejewski of Foodspotting says people don't interact with people for the sake of people. Need a context for interaction. #cin2cout#sxsw
Geolocation creates context & relevance. Next steps: real-time social graph & much more specific push notification settings#SXSW #cin2cout
Interesting panel on mobile audience behavior w/ @jakemintz of @bumptech + @cnn + @foodspotting #Cin2Cout #sxswi
#cin2cout geo-location helps to filter the web
I've found location apps amazingly useful here at #sxsw I've been able to meet a ton of my "virtual" friends.
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