Anatomy of a design decision presentation #sxsw
Activity-focused & experience-focused design has to be done in house #SXSW
Agencies can't go beyond genius design.. It's too expensive for the client #SXSW it has to come from inside org
Avoid the executive swoop and poop #SXSW everyone on the team needs to use and believe in the design #SXSW
Every style has a purpose, great designers know the style they are using and uses same style for entire project #SXSW
If EVERYONE on your team isn't using the websites you are building, you are #failing #sxsw
Informed vs rule-base decision making #sxsw yfrog.com/h2d4mccj
A trick is a tool we use that's not necessarily meant to do what you are using it for #SXSW
The Wah Report: How do you get things done? #sxsw:http://bit.ly/ebW0a5
Don't tell me you don't have a process...you can't do anything without one. Process doesn't equal methodology #SXSW”
Don't tell me you have process...you can't do anything without one. Process doesn't equal methodology #SXSW
Rules-based decisions prevents thinking... Informed decisions require thinking #SXSW
#SXSW does your college website scream "girls under trees" Spool just showed 20 university websites that all show women under trees
Does your website experience mirror your brick and mortar experience? @bestbuy example shows it doesn't #SXSW
Are you thinking about activities or experience when you are designing for web? #sxsw
activity focused design. 6 flags focuses on rides, Disney does not show rides only areas #sxsw
Activity focused design = identify users and their activities #sxsw
#sxsw genius design = when you know your users & you solve the same design problems over and over #sxsw
To go from unintentional to self design, start using your website everyday #SXSW
Unintentional design = users will put up with it or we don't care about support or frustrations #sxsw
Dogfooding is self design. Works when users are just like you#sxsw
Garyv
"If you retweet someone who compliments you, that's bragging." via @garyvee #SXSWi
6 hours ago
jpirc Jonathan Pirc
by jaredroy
There is no such thing as a social media campaign. A social media campaign is a one night stand. Build relationships.@garyv #sxswi#sxsw
Moving the web onto mobile devices session #webmobile
You have to really structure your content for a non-clickable format to avoid fat-finger syndrome. #sxswi #webmobile
Mobile is forcing developers to think content architecture#webmobile
"If you put a kid in front of a tablet, they get it. They don't get a mouse"So true. My 3 y/o is a master of iOS devices #webmobile
If you don't know jQuery, go learn it #webmobile
It's hard to argue with the functionality of a native app. #webmobile
begging for someone from w3c to take a stand on flash
everyone says develop in HTML 5, but there are no standards for HTML 5
Developing on multiple platforms is cost-prohibitive. We need a standard #webmobile
tons of testing involved with moving from web to mobile
Big challenges from web to mobile: multiple formats of video supported.. What are u going to target? #webmobile
7 hours ago
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Break the rules and find new ways to tell stories #sxsw
Your campaign isn't a booty-call, it's a longterm relationship #sxsw
groupon is about customer acquisition-foursquare is about customer loyalty #sxsw
Everyone is wrong about influence, except your customers session#sxsw-influence
#sxsw-influence who has influence? Bigger question is Why is influence?
my promise to you is to not be together and be alone#busy
what is influence? 1. make a connection, 2. meeting opportunity, 3. understanding context #sxsw-influence
I'm so productive, I never get anything done... Panel
#busy everyone needs to schedule digital clenses
Are you "that" person who is checking your phone while I'm talking to you? We need to get respect back #busy
work expands to fill time. #busy #sxswi Be able to sit down and say here's what I accomplished at the end of the day.
We are distracted because we are afraid we are going to miss something. #busy
if you can ignore a ringing phone, you can ignore an IM or an e-mail.#busy
Panel mistitled. Should be we all struggle but have no answers/tools to offer you #busy
If you do the little things, the big things will come.
Here's a live blog of the panel "I'm so productive, I never get anything done" - http://bit.ly/eB57gN #sxsw #busy
When your boss starts doing your job, you're done #busy
Avoid sitting around alone together. Put down the phone and talk to someone near you. #busy
"I think no one should be a columnist for more than 10 years" #busy
Is #sxsw a place where lots of smart people just sit there "alone together"? #busy
Carr: "Life events won’t have the value" they used to, because we're so plugged into the digital world all the time #busy
the real question in "I have to tweet or blog this".. What are we really accomplishing or fulfilling? #busy
"Twitter doesn't want anything from you. #busy”
Non digital natives can avoid distraction by getting narrative up and going; then do the fact checking on the net. #busy #sxswi
Twitter rewires your brain.. "I have to tweet this" #busy
procrastination is fear. Find the resources to get things done.
Theme of #busy panel at #sxsw appears to be: do you control the tools or do they control you?”
what fear is keeping you from accomplishing & being productive?#busy
"To write my book I had to rent a cabin in the woods that only had dial-up. The web was too distracting." - @carr2n #busy
"When my battery is dead I get a little afraid." @molls #busy
A Blind man w/ cane talking on cell phone (b/c he couldn't text) = metaphor for #busy”
Do you feel uncomfortable when you don't have your phone or your battery dies #busy
Awesome audience point: "IM, Twitter, web arent the problem, our brains are the destroyers of all productivity." #busy
"my son is my biggest distraction, not social media" #busy
So busy socially promoting, not DOING what we should be promoting. #sxsw
Isn't it a cliche to say new media is destroyer of all productivity?#busy #SXSW
There's no need to leave voicemails. We see the missed call. #busy
No one answers the phone anymore. Leave a VM? You're on the shitlist #busy
If you leave me a voicemail, you instantly make my shit list... Tweet, IM, FB, email me #busy
For geeks, Twitter has replaced IM #busy
"I feel like I should quit the internet and go back to nature." ~ @molls#sxsw #busy
It's a 24 hour market. Time to burst the bubble. "There's this day trading in the industry of self: what is going on with ME? #busy
Do bloggers/social media people get paid to waste time? #busy
You used to have to wait 6 mths to find out what people thought of you; now it picks up on Twitter in 6 secs @carr2n #busy
"There's this day trading in the world of self," via @carr2n #sxsw”
So busy socially promoting, not DOING what we should be promoting. #sxsw #busy
Nobody cares about long form journalism anymore #busy
the web is the destroyer of all known productivity - david carr (@carr2n) #busy”
The F word is the word of the #sxsw conference.. Every session I've been in has said it
You check your twitter, RSS, FB, etc.. Then repeat. You don't ever get anything done #busy
Carr: "Web 3.0 is when the A/V works" #busy #sxswi
11 hours ago
"How to Personalize w/o Being Creepy" - w/ @dochugo, @noahweiss, @MatHarris @kingjen, @vijayravindran#SeeNoCreepy #SXSWi
#seenocreepy @jeffjarvis defines serendipity as "Stumbling upon unexpected relevance."
Too much content personalization can lead to loss of serendipity.#seenocreepy
serendipity on the web = stumbling upon unexpected relevance#SeeNoCreepy
How about an engine that tells you that your friends haven't seen this and they will think it's interesting? #SeeNoCreepy
#seenocreepy Websites need to explain what's going on, make accessible, clear statement what you'll do with data with outside firms.”
@cleverkate thanks... Hope it's not too much... Just trying to find nuggets to share for those not here
A lot of people don't realize that when they are sharing their data, it's later being sold #SeeNoCreepy
The point of personalization is relevance. Time is important. Why waste time on unimportant things? - @dochugo from @hunch#seenocreepy”
Google "ad preferences" to see what Google thinks you are interested in #SeeNoCreepy
Users poor don't realize long term trade offs of giving up their data. Today its ok, tomorrow not. #seenocreepy”
Personalization is creepy when there's a risk of embarrassing your users #seenocreepy
Distinction- customization vs personalization - trying to be helpful and full-on surveillance #seenocreepy #sxswi
summary so far - show users incentives to giving data, transparency, set expectations and easy to opt-out”
free is not free, you are paying with your data
Don't make opting out difficult. You would never create a building without any emergency exits. #SeeNoCreepy
Free is not free, you are paying by giving up your information#SeeNoCreepy
Simply by using FBConnect, et al, users are by default opting in#SeeNoCreepy
If you violate expectations, hard to regain trust. Not trying to get laid the first night. Start #with a kiss.
Think about personalization as a dialogue #SeeNoCreepy
13 hours ago
Like in life - intimacy (personalization) requires foundation of solid relationship #sxswi
What's the line between being too creepy and personalization? Trust and expectations of your audience #SeeNoCreepy
Brand marketers are like 17YO boys trying to get laid for the first time: how quickly can i get intimate with my customers?#SeeNoCreepy
Transparency: There needs to be clear communication; easy ways for customers to opt out, modify info access #SeeNoCreepy
Brand marketers are acting like 17 y/o boys and are trying to get intimate too fast #SeeNoCreepy
People don't read privacy policies #SeeNoCreepy
People have a long-tail of interest. Personalization gives you something specific to you #SeeNoCreepy
The point of personalization is to put something more relevant, and therefore more delightful in front of you. #seenocreepy #sxsw
"Life's too short to see a generic website." Your time is worth something and personalized websites are value-added.#seenocreepy”
@hunch learns about what people like and sends personalized recommendations hunch.com” #SeeNoCreepy
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