These are random tweets from the sessions. I plan on doing a blog post for each session....
Day 2
Agencies Selling Ideas Clients Don’t ask For
We live in an insane world in which something can be measured, is measured, then made to mean something”--@tmontague #sellideas#sxsw
Agencies need to be in the process of doing...learn from your own mistakes #sellideas
Build up trust in yr "bank account" w/ the client. Is your idea worth making a "withdrawal"? Do you have insufficient funds? #sellideas”
Discussing if creatives or strategists should get MBA's. To speak client language & understand their thinking. Interesting. #sellideas
RT @adbroad: "We tell clients not to try to be 10 things at once. We need to be better at focus ourselves." #sellideas
“Is it really possible to measure innovation? Does the client even care or is #ROI is what really matters? #sellideas”
BEST IDEAS: Here's how it helps your business, here's a great idea, and here's how we'll fund it. Those are the slam dunks.#sellideas
“We live in insane world in which something can be measured, is measured, then made to mean something”--@tmontague #sellideas
"The greatest app at #sxsw is the people" - @craigsanatomy
If you really know something, you should be able to explain it simply#sellideas
Organizations are no longer structured for innovation - need to talk to other areas other than marketing #SXSW #sellideas
13 hours ago
Agencies need to focus on what they are good at #sellideas
Have never liked the way agencies talk about 'selling ideas'; it's all wrong (but still fan of @hashembajwa) #sellideas
14 hours ago
#SXSW #sellideas managing multiple agencies- the idea is what matters. "I expect agencies to work together" -wimsatt
Biggest issue is online and offline integration #sellideas
RT @paulihikka: #SXSW @mjacksonwilkinson permission is not unconditional.
#sellideas #sxswi Wimsatt: people sell ideas, passion goes a long way - owner of idea should sell it, even if junior
'Innovation used to be a nice-to-have for clients, now it's a must-have' - @tmontague of CoCollective #sellideas
14 hours ago
Customer experience: future trends & insights session #sxsw
just asking customers isn't enough. When Disney asked - people said They wanted salad options, but ordered hamburgers & hotdogs
real customer experience answers: who is your cust, what is the experience, what are the emotions, what do they really want?
the key differentiator has to be the experience, not the rational things..how does the customer feel?
focusing on the 4-Ps is no longer sustainable
loyalty is an emotional attachment. a customer experience is not just about the transaction
Keynote #gamelayer Seth Prieratsch is the speaker
After Gap and Facebook promotion, people didn't continue to check-in to "Places" #gamelayer #swsi
people didn't keep checking in at Gap after they received their free jeans #gamelayer
#gamelayer everyone asks "what am i going to get for playing the check-in game?" rewards work well
#gamelayer if i'm talking about a place or going to a place, is that location based?
#gamelayer loosen the rules = quantitative easing..make the game easier..think about how banks change interest rates. They change the rules
#gamelayer think about your problem and see how you can fix it with game mechanics
location based services (LBS) are not mainstream... Yet#gamelayer
inclusive ownership..think of it as group ownership #gamelayer
#gamelayer Level Up: good, better, best for group buying. Change one time group buyers into regulars. Higher rewards each time they visit
people want status.. i.e you want to level up with Amex. "I want the black one"
loyalty and status. reward "regulars" #gamelayer
communal gameplay with Groupon "we need X number of more people to buy" so you share it and there is a countdown #gamelayer
95% of groupons tip before 8:00am
customer acquisition & game mechanics. i.e. Groupon = free lunch + communal gameplay + countdown
people at Princeton don't cheat..when you take a test, there are no professors in room. they follow an honor code
why not gain experience points instead of grades in school?
grades fail as rewards. Focus on the positive end goal...you shouldn't be able to loose in school
the grading system is broken in schools. it's replaced real learning
school is a game, but poorly designed
the game layer acts on individual motivation #sxsw
the social layer was about connections, the game layer is about influence..this next decade is about the game layer #sxsw
16 hours ago
Sitting next to a mobile strategist from South Africa here at #sxswpeople from all over the world are here
brand journalism #brandjo session
Brands should not outsource trust building #brandjo
it is about who follows not how many #sxsw #bolinsxsw
we need to move away from # of likes & followers, need to focus on engagement metrics
AdAge's Garfield: Chrysler Tweet shows conflict between nature of social media and "control freakdom" of brands #brandjo
anyone know where I can get a plug for the zaggmate wireless iPad keyboard? forgot mine at home #sxsw
consumers are more interested in speaking to your employees instead of those who write your mission statement
PR stands for public relations, why fire someone for saying something the public can actually relate to? #brandjo #sxswi
guy who wrote the Chrysler tweet shouldn't have gotten fired, he should have gotten a raise
at Pepsi if you make a mistake, you're not going to get fired
the people who grew up in these companies, grew up without the internet
you can say "fuck" once in a PG movie. Chrysler overreacted..it was a simple mistake. Move on!
18 hours ago
your journalists should be part of your organization. Chrysler mistake was not having an employee tweeting
Chrysler tweet that got the sm guy fired even though he was tweeting truth
Advertising goals = recognition and awareness. Social media goals = credibility and trust. Where do they meet for brands? #sxsw#brandjo
how do we add value to a consumer's life? think about this when you are putting together strategy
Pepsi saw lift in persuasion, brand equity & formed closer relationships because of refresh project #brandjo
Branding magic happens when brand values and consumer values align #brandjo
ford bold moves - unedited bringing journalists in to board meetings, places they shouldn't be & complete transparency
Advertising should be more like content, rather than the other way around. - Brand Journalism panel, #sxsw #brandjo
RT @gjwood: Advertising should be more like content. Not the other way around. Bravo. Quite inspiring. #brandjo #sxsw
RT @ReallySocialB: "Brand Journalism is editorial approach to brand building - transparency over message or control." David Eastman #brandjo
Agree totally - brands acting as publishers is essential. #brandjo
mormon.org good example of a brand as a journalist
brands as media and journalists. its not a choice anymore, it's imperative
defined : editorial approach to brand building
@peterkim social media mythbusters #smmyths #sxsw
Make me laugh, make me famous or pull at my heart strings.. #smm
social ads are the gateway drug... Get the fans, then you can engage
plan for Facebook. Engagement ads, conversation hub, custom tabs, engagement aps... awareness, engagement, conversion
myth 4) brands don't need a Facebook strategy
consumers are not in control..marketers have more control then we let on. We buy media and create... We provide the content to react to
Jericho was pulled after one season & consumers went nuts so they brought it back & the viewers weren't there and was pulled
myth 3) people are in control
focus on people, process and technology not just focus on people
fail fast means not having a clear strategy or no strategy
social media myth 2) focus on people, not technology
social media myth 1) fail fast ... Really? Do you want to #failyourself out of a job? I.e. Motrin Moms
fail fast... Tell that to Chrysler's social media agency
Fail fast, customizers in control, focus on people not tech, don't need a FB strategy. None of these are true anymore. #smm #sxswi#fb #in
lamestream media = mainstream media
Day 3
Session on whether you develop a native app vs web version
Pros of developing a web version:
reach, cheaper dev, ease of distribution, instant update
Pros of developing a native App pros: always on, provides deeper engagement, uses device features, viral, sexy
does the consumer care if it's an app or a mobile website?
36% of us consumers have used an App
4 hours ago
Marketing in real-time – poked liked and retweeted
Engagement in search/social can include: Content & contests, active audience mgmt, influencer outreach, SEM & SEO #poked
Identity = be real, relationships = be participatory #poked
because of social media, there are no more marketing silos
realtime, adaptive, always on marketing are the new buzzwords
social can be explicit, contexual or influenced
Over 60% of web users have a social profile #poked
if you're not poked, liked or retweeted you don't exist
Consider interaction as brand.. Positioning as we know it is dead
The Future of collective intelligence. Location #sxswlbs session
@merv545: Nokia makes a great point: location isn't an end, it's a means to what really matters; relevancy ”
Mashup of group buying/social deals with location base services is coming #sxswlbs
Definition for LBS: "You're putting out signals, and you want to be rewarded with meaning." #sxswlbs”
New foursquare/ Amex integration brilliant b/c it removes friction from the system. No need to show phone to get discount. It's automatic#sxswlbs
Mayorships and airline status have eerie parallels - both achieved & retained based on fear of losing it #SXSWi #sxswlbs
every check in sends a little signal. But aggregate data makes the power of the check in even more valuable & rewarding #sxswlbs
Interesting point from @TeroatNokia: mash-up pedestrian LBS data with traffic light system to reduce bad traffic patterns #sxswlbs”
Poll.. More people don't check in on foursquare then do at their work location #sxswlbs
Why not link LBS to realtime traffic lights. Would you opt-in to LBS to avoid traffic? #sxswlbs
LBS will become mainstream if it provides value to the consumer. Agreed! #SXSWLBS
last week foursquare added leader boards to add more gameification
Location is the new digital divide: part of the population will never use it #SXSWLBS
are we freaks for using lbs, or are we early adopters?
Christopher Poole keynote #sxswmoot
Canv.as levels the playing field for design # #sxswmoot
this has me rethinking my anonymous comment philosophy...never thought I would #sxswmoot #4chan
Social web makes it hard to ever change identity #sxswmoot value of 4chan. Gives flexibility and freedom.
Anonymity can be liberating. In it's own way authentic. #sxswmoot
Content over creator. Judged by what not who. #sxswmoot
I used to think that anonymity built trolls, this 4chan pres is making me think. Will people be afraid to fail if every comment is tied to u
Is anonymity cowardous? Zuk thinks so, Poole disagrees#sxswmoot what do you think?
Can you reinvent yourself online if anonymous comments go away? People don't want to fail with real identities #sxswmoot
#4chan culture of the site changes over the day based upon locations #sxsw #bolinsxsw
Message boards haven't changed in over 10 years #sxswmoot
Guy Kawasaki Presentation on his new book Enchantment
Are you the Mike Rowe/dirty jobs of your company? Are you willing to suck it up? #sxsw
If you are managing people you need to teach them Mastery, autonomy & purpose #sxsw
Prototype fast... If it's due in 3 days, do a prototype that day and run it by people asap
Influencers will inherit the earth. Quick, market them session
More people are talking about @hashable than @chevrolet at #sxswdue to influence targeting and hashable budget is tiny
everyone deserves good customer service, but treat those with influence a little more special #influencers
#influencers everyone who creates content online has influence..its a matter of relating that to connections and topic
#influencers set trends, but don't forget about the masses. influencers will help you get the messages out
9 hours ago
Measuring social media presentation #smaroi
RT @tmcantwell: Its your job to educate your clients and team on how important metrics are and what metrics matter. #smaroi”
: 1.5 people @americanairlines manage social media and grew from 200 to 200,000 followers in 54 hours #smaroi”
Ask execs what metrics they want & report it, but educate them as u go & deliver the message you want them to hear in end #Smaroi”
11 hours ago
"Who are these people, and what do they represent" -- you need to *know* your social media followers. #smaroi”
When looking at your social media audience its not just about the numbers, its about who they are and what they represent. #smaroi#sxsw
Marketing the future: "Stream marketing" creating compelling content that gets into customer streams. #smaroi #sxsw
Twitter to communicate w/ your customers on a human level to achieve long term customer retention #smaroi
Deciding who's an influencer is about the social graph, not a single measure like their number of followers. #smaroi
#smaroi did you marry your wife after 6 mins of meeting her? ROI of social can take time
@mollywood you need new devices.. Mine all switched#daylightsavings
#smaroi try asking your customers where they are online.. Don't only rely on "listening"
#smaroi only 8% of us population uses twitter.. Make sure your audience is there
12 hours ago
C Suite cares about 3 things: money made, money saved, & customer satisfaction. Social media is especially important to #3.#smaroi
The 4 hour body session #4hr with Tim Ferris At Tim Ferriss presentation. #4hrbody”
Whatever you feel you are predisposed to be, you can change #4hr
The rules of behavior change: make it conscious, a game, competitive and make it small #4hrbody
Hope for the best, but know the worst case scenario #4hrbody
30 grams of protein within 30 min of waking up is the single biggest change according to Tim Ferris. #4hrbody
The extremes inform the mean #4hrbody
"Whenever you find yourself on the side of the majority, its time to pause #4hrbody
"Whenever you find yourself on the side of the majority, its time to pause and reflect". @tferriss quotes Mark Twain at his #4hrbodyspeech
10 hours ago
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